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Written by:
Dmitriy Ryabovol

Visense 3D Rendering Studio Head of Sales
VISENSE BLOG
TOP 5 MOST COMMON 3D VISUALIZATION TYPES YOU NEED TO KNOW
In the modern fast-paced and digitalized world, such service as a 3D rendering becomes not only a static instrument for showcasing an architect's view of the project but a real business tool with lots of possible use cases. In this article, we decided to make it easier for our readers and clients to navigate the highly complicated 3D rendering world and describe all of the possible forms this service can take in order to fulfill one's design and architectural ambitions.

The variety of instruments we have today allows us to work not with a physical matter, but with a piece of information to form an ultra photorealistic future view of the building, interior, or product.

Certainly, as an architectural visualization studio, we know everything about this subject, but we also want our clients to be ahead of the game! So, read further to get an idea of the 5 most common types of 3D visualization.
3D Animation.
Yes, that's the kind of cartoon you see in ads and other media. Being without any doubt the most spectacular and epic (if done right) form of 3D visualization and CG (computer-generated) imagery, it brings the viewer the broadest perspective and understanding of the project. It can be generated with the use of a variety of instruments and data sources (such as plans, drawings, and photos). It gives a future owner/buyer/investor a chance to view the building "through the time" and see it from all the possible angles and in the clearest details.

External 3D Visualization. Being the most widely used type of rendering in the industry, exterior 3D visualization brings its viewer a clear and visually appealing picture of the future building. There is no secret that just about every relatively large construction site in the world has a picture of the future construction. Not to mention various marketing materials, social media ads, etc. All these spheres require a realistic view of the result which is yet to be delivered.
Computer-generated
panoramas.
It's hard to imagine a more interactive and "here-and-now" way to show a viewer just about every aspect of an interior or even exterior space. A panoramic view has one really important feature, and it's a natural perception it gives to the viewer. Yes, turning a set of images into a living and breathing 3D panorama of even a small room is a whole lot of work and is much more complicated than the process of the creation of two or even three standalone renders - that's why it's always a pricey service. But, as you can see viewing some of them, the result is really worth it!
Interior Rendering. There was no way to logically continue our 3D visualization journey without mentioning this form, which by the way plays a crucial role in the presentation of just about any interior space. Speaking about the types of interior design itself, we should admit that there are a lot of them, but the most important thing for you to know is that the particular one should be determined by the style, design, and the desired perception of a particular space/room. Interior 3D visualization gives a viewer such impressions as the atmosphere, style, layout, and overall tone of the room. To sum up, we should say that interior visualization serves as a tool for designers and architects to covey just about every aspect of their creation, even if it exists only in the form of data on a hard drive.
Virtual 3D tours. And here we are at the top of the game! This is perhaps the most realistic and powerful way to show a space to the viewer and a potential buyer. Being able to move from one room to another creates a strong understanding of the design, interior, and practical aspects. In other words, this is a whole set of panoramic spots users can visit and navigate through. Moreover, they can zoom an image to get a better view of the details they see as interesting, and it adds just another effective sales and communication function to this type of 3d visualization.
In the modern fast-paced and digitalized world, such service as a 3D rendering becomes not only a static instrument for showcasing an architect's view of the project but a real business tool with lots of possible use cases. In this article, we decided to make it easier for our readers and clients to navigate the highly complicated 3D rendering world and describe all of the possible forms this service can take in order to fulfill one's design and architectural ambitions.

The variety of instruments we have today allows us to work not with a physical matter, but with a piece of information to form an ultra photorealistic future view of the building, interior, or product.

Certainly, as an architectural visualization studio, we know everything about this subject, but we also want our clients to be ahead of the game! So, read further to get an idea of the 5 most common types of 3D visualization.
3D Animation. Yes, that's the kind of cartoon you see in ads and other media. Being without any doubt the most spectacular and epic (if done right) form of 3D visualization and CG (computer-generated) imagery, it brings the viewer the broadest perspective and understanding of the project. It can be generated with the use of a variety of instruments and data sources (such as plans, drawings, and photos). It gives a future owner/buyer/investor a chance to view the building "through the time" and see it from all the possible angles and in the clearest details.
External 3D Visualization. Being the most widely used type of rendering in the industry, exterior 3D visualization brings its viewer a clear and visually appealing picture of the future building. There is no secret that just about every relatively large construction site in the world has a picture of the future construction. Not to mention various marketing materials, social media ads, etc. All these spheres require a realistic view of the result which is yet to be delivered.
Computer-generated Panoramas. It's hard to imagine a more interactive and "here-and-now" way to show a viewer just about every aspect of an interior or even exterior space. A panoramic view has one really important feature, and it's a natural perception it gives to the viewer. Yes, turning a set of images into a living and breathing 3D panorama of even a small room is a whole lot of work and is much more complicated than the process of the creation of two or even three standalone renders - that's why it's always a pricey service. But, as you can see viewing some of them, the result is really worth it!
Interior Rendering. There was no way to logically continue our 3D visualization journey without mentioning this form, which by the way plays a crucial role in the presentation of just about any interior space. Speaking about the types of interior design itself, we should admit that there are a lot of them, but the most important thing for you to know is that the particular one should be determined by the style, design, and the desired perception of a particular space/room. Interior 3D visualization gives a viewer such impressions as the atmosphere, style, layout, and overall tone of the room. To sum up, we should say that interior visualization serves as a tool for designers and architects to covey just about every aspect of their creation, even if it exists only in the form of data on a hard drive.
Virtual 3D tours. And here we are at the top of the game! This is perhaps the most realistic and powerful way to show a space to the viewer and a potential buyer. Being able to move from one room to another creates a strong understanding of the design, interior, and practical aspects. In other words, this is a whole set of panoramic spots users can visit and navigate through. Moreover, they can zoom an image to get a better view of the details they see as interesting, and it adds just another effective sales and communication function to this type of 3d visualization.
Your imagination is not a limit, it's a sense
of our work.
VISENSE 3D RENDERING STUDIO TEAM