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Written by:
Kateryna Kvitka

Visense 3D Rendering Studio Project Manager
VISENSE BLOG
3D RENDERING EXPLAINED IN 3 DAMN WORDS
3D Rendering is absolutely unique, as it manages to combine both realism and perception, details and generalisations, art and technology. It drives your imagination far over your limits and in some sence lets you see future by seeing the things, which don't even exist. It is almost impossible to be brief while telling all the possibilities of this sphere. Though we like challenges, that's why will try to fit in just three words.

Realism. Details. Art. We could use so much other subjectives to describe this powerful instrument of recreating reality, but the main concept of it passes through these ones. Let me explain.
Realism.
The main goal of high-end visualization is to create the photorealistic image, as close to reality as possible. Modern softwares use a lot of different technics from ray casting and ray tracing to rendering equation, which simulate how the objects are lightened in the real-world. That's why our brain could be fooled easily, and in many cases it's hard to distinguish, where ends the world that surrounds us and begins the 3D virtual world.

We can say that 3D rendering is quite similar to photography in so many aspects. For example, a rendering software, will it be Corona Renderer or V-Ray, or anything else, points a camera towards an object to compose a photo. It also adds super realistic lights and shadows. Though, all the latter process of recreating reality depends on the visualizer. In this job everything is important.

Nowadays a bunch of different rendering techniques are being used. Still, there is something similar in all of them: the main thing about any great visualization is to capture an image based on how light hits the separate objects, just like it does in the reality. If we can't see the difference between the photographed the 3D that means the render is done in its best way.
Details.
In the sharp process of recreating reality there is no such thing as "unimportant". Any detail can be crucial, and any little oversight could ruin the whole picture. Attention to detail is what differs the masterpiece from the mediocre.

This is basically all about the "perfect imperfections". It's about the way you may notice those little scratches on the wooden floor, or the folds on the bed sheets. Such small things let us dive right into the sence of the composition, makes us believe in its reality, makes us think that it is just close enough to reach.

Art.

Though making a photorealistic image is already a great amount of work, just realism itself doesn't do it a pieco art. All the small details should fit together in a holistic completed picture, where every object, every ray of lightening has its own place. Devil is in details, but that is nessesary for them to be from the same jigsaw puzzle, if you know what I mean.

3D Rendering as a true part of modern technological art should deliver not only the conception of reality, but also the feeling. The exact "wish I were here" feeling which you may have discovering the best examples of photography or paintings.
3D Rendering is absolutely unique, as it manages to combine both realism and perception, details and generalisations, art and technology. It drives your imagination far over your limits and in some sence lets you see future by seeing the things, which don't even exist. It is almost impossible to be brief while telling all the possibilities of this sphere. Though we like challenges, that's why will try to fit in just three words.

Realism. Details. Art. We could use so much other subjectives to describe this powerful instrument of recreating reality, but the main concept of it passes through these ones. Let me explain.
Realism. The main goal of high-end visualization is to create the photorealistic image, as close to reality as possible. Modern softwares use a lot of different technics from ray casting and ray tracing to rendering equation, which simulate how the objects are lightened in the real-world. That's why our brain could be fooled easily, and in many cases it's hard to distinguish, where ends the world that surrounds us and begins the 3D virtual world.

We can say that 3D rendering is quite similar to photography in so many aspects. For example, a rendering software, will it be Corona Renderer or V-Ray, or anything else, points a camera towards an object to compose a photo. It also adds super realistic lights and shadows. Though, all the latter process of recreating reality depends on the visualizer. In this job everything is important.

Nowadays a bunch of different rendering techniques are being used. Still, there is something similar in all of them: the main thing about any great visualization is to capture an image based on how light hits the separate objects, just like it does in the reality. If we can't see the difference between the photographed the 3D that means the render is done in its best way.
Details. In the sharp process of recreating reality there is no such thing as "unimportant". Any detail can be crucial, and any little oversight could ruin the whole picture. Attention to detail is what differs the masterpiece from the mediocre.

This is basically all about the "perfect imperfections". It's about the way you may notice those little scratches on the wooden floor, or the folds on the bed sheets. Such small things let us dive right into the sence of the composition, makes us believe in its reality, makes us think that it is just close enough to reach.
Art. Though making a photorealistic image is already a great amount of work, just realism itself doesn't do it a pieco art. All the small details should fit together in a holistic completed picture, where every object, every ray of lightening has its own place. Devil is in details, but that is nessesary for them to be from the same jigsaw puzzle, if you know what I mean.

3D Rendering as a true part of modern technological art should deliver not only the conception of reality, but also the feeling. The exact "wish I were here" feeling which you may have discovering the best examples of photography or paintings.
Your imagination is not a limit, it's a sense
of our work.
VISENSE 3D RENDERING STUDIO TEAM